They came together in June 1966, Ginger Baker (drums),
Eric Clapton (guitar & vocals) and Jack Bruce (bass & vocals).
The first official rehearsal would take place in a church hall. The atmosphere was casual, the band
members smoking and cracking jokes, while a group of brownies scampered around the hall raising dust. Then the music happened.
As the witness Chris Welch (author of the exellent book on Cream, Strange Brew) put it, "It seemed almost frightening.
Compared to the worthy sounds of John Mayall's Bluesbreakers or even the Yardbirds at full tilt, this was like Armageddon
. . . there had been nothing like it heard on the planet. This was heavy rock at the instant of creation, a kind of super
nova explosion which is still radiating outwards."
CREAM revolutionised the sound of electric music forever. Though
well known for amazing studio work (such as the classic, sophisticated hits I Feel Free, Sunshine of Your Love, and White
Room, not to mention the world's first record ever to go platinum, the 1968 Wheels of Fire), CREAM's
hallmark sound developed and shone through during their high-powered live tours. Bringing a touch of jazz to old blues standards
and the psychadelia of the 1960s, CREAM would play extended solos which sometimes lasted
for more than 20 minutes. But their live sets were more than just long; during a hectic tour schedule, CREAM
developed a form of communication between musicians which was hitherto unheard of. Employing great improvisational skill,
CREAM unlocked the doors to the pent-up energy of a new approach to music.
After 30 months of touring and recording 4 albums they broke up in December 1968